To introduce the new Honda Civic Type R, a souped-up version of the car maker’s Civic hatchback, Wieden + Kennedy London created The Other Side, a “double-sided” film that tells two different stories about the same man driving the the regular Civic versus the Type R in two very different scenarios…at the same time. Get it?
The agency filmed two separate videos, each telling the story of a man who is father by day and undercover cop by night. Both video play at the same time and the viewer can press and hold the “R” button to seamlessly switch between the two videos.
In one, we see the father picking his daughter up from school in his white Civic and take her to a surprise party. In the second video, we see dad as undercover cop infiltrating a crew of thieves on a police sting…while driving the all-new Type R.
The video is best viewed right here on YouTube. The “R” thing won’t work in an embed. But here is the trailer:
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